DPA – Adoptable Trends – Case Study



Turning shelter dogs into trending topics.

Working with Dallas Pets Alive, we feel that shelter dogs lack attention & online exposure to find a permanent home. The idea was simple, we renamed our adoptable dogs after something that earns a lot of attention. We renamed them after the hottest trending topics. This way we redirected the attention trends get towards our dogs, and made trending topics our new direct and close way to adopt dogs.

Visit adoptabletrends.com to learn more and maybe adopt a trend.

Executive Creative Director: Ciro Sarmiento
Head of art: Gustavo Zapata
ACD: Mónica Douglas
Art Director: Francisco Arranz, Arturo Lee
Copywriter: Jose Benitez
Agency: Dieste Inc., Dallas
Director of digital: Francisco Cárdenas
Agency Producer: John Costello
Search Engine Marketing: Standing Dog Interactive
Production House: Letca Films
Director: Jorge Colón
Executive Producer: Melina Acevedo
Músic/Sound Mix: Personal Music

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