At Pull&Bear we see the neighbourhood (barrio) as more of an attitude than a specific place. In neighbourhoods, the local scene exists within a global world and in turn creates a sense of normality. Neighbourhoods all over the world share common elements that go deeper than geographical, linguistic and cultural differences: the same type of cafés, launderettes, shops, bakeries, flat parties with friends, relationships with our neighbours… and, of course, the same way of dressing. We like this “barrio” essence, combining the familiar with the cosmopolitan.
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