A familiar face has returned to motion graphic land: the infinite zoom. This old film technique was seen in 2001, in the music video ‘Eple’ by Röyksopp. And it gained more fame in 2003, with ‘Seven Nation Army’ by The White Stripes. The movie ‘Limitless’ has also honored the infinite zoom in 2011. Nowadays, the infinite zoom is back as the cool kid on the block. And as it is becoming more and more popular in motion graphics and on websites; so let’s call it a trend.
What makes this technique so popular? This transition type gives the viewer the feel of an infinite universe that keeps on evolving. The images keep on coming, and they keep on fooling your eyes. One moment you got the picture, the next you’re somewhere else, and BOOM: it’s gone again. Before you notice, the image, perspective or angle changed completely. The infinite zoom invites you to keep watching and discover what comes next. It triggers you to find infinity within the picture.
The video above is a compilation of some nice motion graphic stuff, which is inspired by the infinite zoom. You’ll need a strong stomach to watch it, but it’s definitely worth a try!
Videos in the compilation:
Ooohlympics – Vladimir Marchukov https://vimeo.com/177514685
Skadden – Holiday Card 2014 – Freddy Arenas https://vimeo.com/116082945
Falling – Venture Bros – Golden Wolf https://vimeo.com/157162652
Toshiba “Endless Performance” – Psyop and Chris Martin https://vimeo.com/81097964
Nike – Chile NTK – Golden Wolf https://vimeo.com/171388167
Infinite Doom – Venture Bros – Golden Wolf https://vimeo.com/158169593
TEDxSydney 2016 – Buck https://vimeo.com/169478604
Refinery 29 – Oddfellows https://vimeo.com/181120723
Motorola “Sizzle Film” – Hornet https://vimeo.com/136207784
The Others Studio – The Others https://vimeo.com/166990446