Motion Graphics Trend: Infinite zoom

A familiar face has returned to motion graphic land: the infinite zoom. This old film technique was seen in 2001, in the music video ‘Eple’ by Röyksopp. And it gained more fame in 2003, with ‘Seven Nation Army’ by The White Stripes. The movie ‘Limitless’ has also honored the infinite zoom in 2011. Nowadays, the infinite zoom is back as the cool kid on the block. And as it is becoming more and more popular in motion graphics and on websites; so let’s call it a trend.

What makes this technique so popular? This transition type gives the viewer the feel of an infinite universe that keeps on evolving. The images keep on coming, and they keep on fooling your eyes. One moment you got the picture, the next you’re somewhere else, and BOOM: it’s gone again. Before you notice, the image, perspective or angle changed completely. The infinite zoom invites you to keep watching and discover what comes next. It triggers you to find infinity within the picture.

The video above is a compilation of some nice motion graphic stuff, which is inspired by the infinite zoom. You’ll need a strong stomach to watch it, but it’s definitely worth a try!

Videos in the compilation:
Ooohlympics – Vladimir Marchukov
Skadden – Holiday Card 2014 – Freddy Arenas
Falling – Venture Bros – Golden Wolf
Toshiba “Endless Performance” – Psyop and Chris Martin
Nike – Chile NTK – Golden Wolf
Infinite Doom – Venture Bros – Golden Wolf
TEDxSydney 2016 – Buck
Refinery 29 – Oddfellows
Motorola “Sizzle Film” – Hornet
The Others Studio – The Others

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