Measuring our wellness is opening a new stream of revenue for an unexpected beneficiary – individuals. We live in an era of flat incomes, uncertain job prospects and rising healthcare costs. The confluence of these factors is creating a new set of currencies that may actually be worth money: health data. There are a few key elements that caused the trend to emerge: Consumers are using health monitoring for both leisure and preventative care, technology innovation has decreased these former costs significantly, but conversely rising health costs overall have created a critical moment in the market.
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