Trends in Gaming: ARGs

From the 8th Annual Games for Change Festival

For years now Alternate Reality Games (ARGs) have gathered momentum as transmedia storytelling and storymaking experiences, but the concept of ARGs is still evolving and remains hard to explain. Ken Eklund, the creator of WORLD WITHOUT OIL, demystifies the ARG and explains how to use alternate reality experiences in pursuit of serious goals.

Ken Eklund, Writerguy

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