Joico Trend IN EXCESS

Bold sex appeal, extreme luxury and edgy glamor are back—in a BIG way!
After more than two decades of subtlety and minimalism, In-Excess, Joico‘s new trend collection, heralds a return to the extravagance of the 1980s. But rather than reproduce the past, Joico International Artistic Directors Damien Carney and Sue Pemberton did as many fashion designers did for their spring 2014 collections and cleverly reinvented the most defining trends of “the decade of excess” for a new era.


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