There’s no denying that consumers are increasingly using their electronic devices to access newspapers, magazines, books, and other printed materials. However, there are a tremendous number of people who still prefer printed publications and advertisements. Nowhere is that more true than in the world of direct mail.
When done right, direct mail has a unique ability to drive results. Results that equate to profit. In 2012, 65% of all consumers made a purchase as a result of direct mail, so there is simply no reason for marketers to stop using traditional print for direct mail. It works. Learn more in this video!