eMarketer Webinar: Digital Advertising Trends— Programmatic, Big Data, Native, Viewability



The digital display advertising space is rapidly evolving to provide a richer storytelling experience for a more engaged audience—wherever that audience may be. Topics in this webinar include: How brands are ditching standard static banners for richer ad experiences such as native advertising and the IAB Rising Stars; How brands are using programmatic direct to integrate richer advertising experiences with customer data; The types of customer data brands will focus on in 2014; How viewability will affect digital display in the coming year.

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