These days, consumers want to communicate with each other via live stories and short, raw content – and it’s how they will increasingly want to communicate with brands.
Forget flashy billboards, intrusive direct marketing and repetitive TV commercials. Think online messaging platforms where broadcast messaging is replaced by chat. Reliance on technology to drive communications with consumers will increase. Yet, as AI becomes widely adopted, the need for human intervention is still required. Furthermore, the new technology will create new jobs, whether it’s bot designers, algorithm auditors, or customer fallback specialists.
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