Publicis Media – The consumer in the tesseract



The tesseract, hypercubes and robots are some of the elements that constitute this motion adventure where we explore how the relationship between brands and consumers has evolved historically to reach its status quo, and what is Publicis Media’ forecast on how to interact with consumers effectively nowadays.

Creative mavericks Busto & Miguelez skilfully crafted a script for Publicis “Trends 2016“ online platform and invited us to turn it into an explainer video. An invitation that was nothing short of a challenge and that also required a soundtrack full of Aural’s sonic artistry.

By juxtaposing treatments and techniques we created this ever-changing journey that depicts and predicts what brands are meant to do to stay on top of the game in today’s hyper connected society.

Project info
Client: Publicis Media – http://www.optimedia.es
Agency: Busto y Miguelez – http://bustoymiguelez.com
Production company: Binalogue – https://binalogue.com

Our role
Co-Creative direction, Direction, Art direction, Design, 3D, Motion graphics & Compositing

Credits
Co-creative direction: Busto y Miguelez
Script: Busto y Miguelez
Music, sound design & production: Aural – http://auralsound.com/
Voiceover: Asier Newman

View project

Publicis Media – The consumer in the tesseract

Behance project
https://www.behance.net/gallery/37591859/Publicis-Consumer-in-the-tesseract-Explainer-Video

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©2016 Binalogue

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