By 2015 there will be 500 million people under the age of 30 in China, roughly the population of the European Union. John Solomon, founder of enovate, a consumer insights and design firm based in Shanghai, will discuss this important consumer group in both the context of an emerging China and a radically changing global youth population. If John’s predictions are correct, in a not-too-distant future Chinese youth will be trendsetters and influencing brand decisions globally. In his seminar, John will touch on global youth trends, China-specific trends, the intersection of the two, what this means for our members, and what we should be doing about it from a messaging and engagement point of view.
Speaker: John Solomon