The September Non-Issue x adidas Originals



They call it the “fashion bible.” But for decades, the streets have been authoring the latest trends in fashion. For a new generation to be heard, the old had to be silenced. We re-wrote the fashion bible in our own image with “The September Non-Issue.” No fashion rules, no trends, no ads. A zine that acted as the complete antithesis of The September Issue, from beginning to end.

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