The increase of global eCommerce is truly astounding to say the least… Per a Statista Report – in 2017 global eCommerce reached approximately 2.3 trillion dollars and it is expected to reach a new high of 4.5 trillion dollars by 2021.
In The United States alone, eCommerce businesses account for about 10 percent of sales in retail. This figure increases each year by approximately fifteen percent.
About eleven percent of people shopping online conduct their shopping and transactions via their smartphone on a regular basis. Some say that 35% will make their smartphone their primary tool for all purchases. Approximately 39% percent of people, who shop online utilize Social Media Platforms to acquire some inspiration for some of their purchases.
eCommerce is evolving at an accelerated pace. For this reason, it is of utter importance that you remain in the loop with the most current online shopping trends – this way you’ll be able to continue increasing sales, while staying way ahead of your competitors.
Below You will Find 3 eCommerce Trends that Will Define the Future of Online Stores:
1. Animation. “Catt Small” – The Senior Product Designer for Etsy, who also, makes games believes that motion animation is going to be grand on eCommerce and advice for eCommerce businesses to begin learning how to game design…
You see, in games, certain motions appeals to players and they are given invaluable feedback, such as what things to pay attention to, they tell players when they’re doing good and also, provide them with tips on how to improve their game.
With eCommerce this motion can translate into signals of urgency and/or contentment. For instance, Etsy utilizes images with motion on their emails to give live to their brand and share excitement. Moreover, they also, use iconography, which is animated to send notifications about products being almost sold out.
In a nutshell, motion simply makes users feel like their having a more lively experience and one that is also, fun.
You can now easily create animated iconography and the likes by utilizing tools, such as – Spirit and Principle.
2. Cooler Pics & Videos. One good way to be able to add higher quality content to your eCommerce website is by adding a 360 degree model image, who displays your product. Furthermore, you can add a GIF that’s animated, which can spotlight all the great features of your different products.
Certainly, this a format that people are increasingly looking for and if that doesn’t suffice you have the additional advantage of putting such content on your YouTube channel and drive in more traffic.
Original photos are still great, but often challenging. However, do stay away from weak, Stock Photos, as they can make your brand appear cheap.
3. Searches By Voice. This year (2018) – Voice Search is definitely going to really take off with Alexa and Google Assistant becoming more relevant and used by people. Recently, Google and Walmart announced their new partnership, so that Walmart online shoppers can utilize Google’s Voice Assistant.
As of now, approximately twenty percent of Google searches done on mobile devices use Voice for their searches. For the last few years, there’s been a boost in the implementation of voice activated devices, such as – Google Home and Amazon Echo, which is a clear indication that Voice Search is making its way to the top seamlessly in the eCommerce world.
When you consider the boost in mobile eCommerce – the optimization of your online store for voice searches will become a must this year. Take the time to familiarize yourself with your key customer persona; take notice in the fashion of their interactions on Social Media platforms and mimic their language and/or tone.
Surely, there are many other emerging eCommerce trends, but we feel that these are the top three that you should focus on to keep your eCommerce online store relevant and offering customers the latest features during their shopping experience.