In this episode, my good friend Francisco Hernandez asked me what were my 3 predictions for Digital Marketing Trends of 2012. So here they are:
1. Social eCommerce: If you have a ecommerce website and you DONT have a social component to it – where users can take your products/services and share, rate, comment via social network – you are setting your website up for failure. Google is already showing results in their rankings based on peoples social networks and if they have interacted with a product/service based on a users search – so not even having this feature on your website is eliminating you from being found in Google.
2. Conversion: Conversion has always been important – but this is the year businesses really need to look at how their website interacts with visitors – because if your website is not conversion friendly where people genuinely want to read your content, share it etc – or if your content is buried beneath ads and such – your overall grade that Google gives you will decrease which will have a direct impact on your rankings.
3. Mobile: Its no surprise here – mobile continues to grow at such a rapid speed – that in fact Google announced 35% of all searches done in Google come from mobile devices. So if your website is not mobile friendly – you are missing out on an opportunity to market yourself to consumers searching from your product/service via mobile.
Please leave your comments below and if you have any questions you can contact me at firstname.lastname@example.org or 1-800-659-3638
Baltej Gill – The Social Media Guy That Wears A Hat