Steve Hogan, EL Creative Director, about the trend directions for Autumn/Winter 2011

During the EL shooting in Hamburg in March 2011 Steve Hogan, EL Creative Director, told us about the trend directions they’re doing for Autumn/Winter 2011.

Essential looks takes it’s inspiration from the international catwalk shows of New York, London, Milan and Paris. It’s about taking the hottest new looks and trends and turning them into commercial reality for salons and their clients the world over.

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