Video editor: James Maiki
Music: Joe Ashworth
LS:N Global presented its biggest and most exciting Trend Briefing to date – Strange Days – to a packed house of delegates from all sectors of the lifestyle industries.
Representatives from some of the biggest names in retail, media, food, hospitality, and technology were in attendance, including Louis Vuitton, Diageo, Google, Nike, Selfridges and Disney.
Strange Days began with our biannual look at what is new and next in consumer thinking, the Consumer Attitudes Audit (CAA). Compiled by The Future Laboratory’s research division, Future Poll, the CAA offered guests an insight into the rise of Prohibition Culture, the brands that consumers trust most and how they think science can change the world.
LS:N Global then revealed the three trends that are driving us into these Strange Days – The Dawn of the Mega-systems, Generation I and Re-enlightenment Rising.
To discuss LS:N Global membership rates for individuals, divisions, companies, corporations or global planning, strategy or innovation teams call LS:N Global Sales on +44 (0) 207 186 0776