Project: 4Music Channel Rebrand 2012
Client: Channel 4 / Box Tv
Music and Sound Design: Box of Toys Audio
We where commissioned by Box TV and Channel 4 to create the entire audio suite for the new face of 4Music.
The channel rebrand involved four main themes, namely Street, Gas, Club and Pool. Our challenge was to deliver something fresh, contemporary and bold to reflect the UK’s number one music channel. Due to the ever-changing nature of popular music it was important that 4Music’s sound did not pertain to any particular genre or artist yet remain relevant throughout fluctuating trends.