#SXLB: Guy Kawasaki

As an author, speaker, co-founder of Alltop and former chief evangelist for Apple, Guy Kawasaki is a bit of a celebrity at South By Southwest. He was kind enough to talk to us a bit about his latest book, “What the Plus! Google+ for the Rest of Us,” a primer for navigating the social platform. Kawasaki likens Google+ to the Macintosh — a pretty bold statement — but he explains here why he believes it’s smart for everyone to jump on board.

You can find more about the book at http://whattheplus.com.

And you can find him on Google+ at https://plus.google.com/112374836634096795698/

Editor: Jason Uson
Assistant Editor: Brandon Brown
Producer: Erin Dykman
Executive Producer: Mary Ellen Farrar
Production Studio: Beast
Music: Hotfox
Designer: Dan Forbes
Shooter/Director of Photography: Kyle Obriot
Publishing & Content Editor: Kim Kauffman
Director of Publishing & Content: Drew Wehrle
Director of External Communications: Tina Stanton
Corporate Communications Manager: Lynsey Roumell

A production by Leo Burnett.

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