“#TopTrends” by Twitter UK

Topshop will use Twitter data to feed information about the latest fashion trends. These looks will then be created by Topshop and shown on both Twitter and The Grid. These trends will not only reflect the live moments witnessed on Twitter, they will also correspond to localised weather and time of day – meaning that each Grid location will be display relevant information to that city, whilst aggregating data across a period of time to reflect the fashion mood of the entire city.

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