As a designer, you can either be a creator, an influencer, an innovator, and a trendsetter, or you can be one who follows the “current wave” of trends set by others.
Living in the digital age, we tend to research and design in front of our screen. Inspired by this fact, this project blends the digital world, the pages that we are non-stop scrolling, and the physical world, which we humans belong to. The glass lenses in the project represent eyes, the key to everything for a designer, staring at the screen, simply reflecting without absorbing the content. They repeat the current trends rather than create something new.
A great inspiration for this design was “Becoming Leonardo: How Great Designers Think” by the author and designer William Lidwell. In that speech, he says, “Everything in nature can be seen by other things in nature, and so, you either want to be camouflaged against your surroundings, so the things that can eat you can’t see you, or you want to broadcast your presence. You are alerting the world basically that ‘I am poisonous and if you eat me you will probably die.’”
This project, a perfect loop, shows the dilemma of whether to follow the current trends, represented by patterns inspired by classic camouflage, or evolve them and start a new wave. Do you reflect the current trend, get camouflaged and hide yourself in it, or do you broadcast your presence by creating a new pattern that the others will follow and eventually get camouflaged in?
* No 3D app has been used for this animation—the effect comes from experiments with small glass lenses.