Perception Playgrounds — A Trend Report

This short video explores how age is being rebranded as people of all generations are returning to a state of play. This video shows how, in an age of digital connectivity and busy schedules, playfulness and nostalgia are a growing trend in our lives as an escape from the banal pressures of everyday life. We also explore how the ubiquity and spread of internet culture and the distinct form of humour online has also impacted this sense of playfulness, how memes and viral videos are beginning to influence our behaviours and habits in the physical world.

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