Fjord Live Innovation at SXSW

Rethinking the grocery shopping experience for Whole Foods Market…

IIn this program, SXSW festival attendees contributed ideas to help Fjord solve the following design challenge in just 48 hours: how do we enhance the connected grocery shopping experience? Attendees participated in two days of micro-activities themed to Fjord Trends to ideate around improving shopping at Whole Foods Market.

The result? The Whole 10 Cookbook – 10 recipes for success in the connected marketplace.

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