New Look ‘Be The Trend’ – Winner of Kodak Commercial Award 2013

Winner of the NAHEMI Kodak Student Commercials Competition 2013 for best in Brief “New Look”.

The Concept
We wanted our audience to feel like they can step away from the stressful world of catwalk fashion and enter the fun easygoing world of “New Look”.

This commercial was shot on 16mm film and then scanned to a digital format. It was cut using a combination of Adobe After Effects and Final Cut Pro.

(unofficial New Look Commercial)

Dir. Steven Ashwell
Producer. Joanne Lew
Co-producer: Florian Dassler
DOP. Nancy Jones
Production Designer. Sophie Craggs
Editor/Lighting. Aidan Brooks

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