This animation project explores the integration of QR (Quick Response) Code with graphic design as an innovative marketing tool to promote a band via a music video intended for projection on to a screen during live performances.
The music video not only uses QR Code for its primary function, high capacity storage of information within a small area that can be rapidly scanned, but also considers the aesthetics of QR Code and other design trends that stem from this.
This animation was created for my final project as part of my Bachelor of Design degree.
With thanks to The Earlybirds and EMI New Zealand. “Runaway” written & performed by The Earlybirds. Music & lyrics protected by Copyright. Used under AUT Univeristy’s Screerights license 2009. For academic purposes only.
© Clare Saunders-Lee, 2009.