AutoDesign Prague 2013: From Škoda to Ferrari
Automotive design conference, www.auto-design-prague.cz
The third annual international conference on automotive design AutoDesign Prague was held at the end of September, again with the participation of world class designers. During the past years, the event has developed into one of the most interesting and largest events of its kind.
This year untraditionally took place in the backdrop of the newly reconstructed Škoda Auto Museum in Mladá Boleslav, Czech Republic. The industrial building, where cars of one of the oldest car brands in the world were developed, welcomed designers from brands Opel, Ford, Pininfarina, Škoda and others. The program once again contained topics of thought, such as a lecture by designer Michal Kačmár from Land Rover about why today’s concepts are rarely true ‘dream cars’, and also more technical presentations about novelties from the field. These included, for example, a presentation about the latest trends in the field of lighting by Todd Morgan, Vice President for Global Product Development Varroc Lighting Systems.
The main speaker of the conference Jozef Kabaň, Head of Design Škoda Auto, introduced in his hour block not only his personal vision of automotive design, but also spoke about the people who had inspired and motivated him along the way. In connection to Škoda design, he also focused on the importance of a product’s connection with its place of origin. “We want a person who perhaps sees our car on the other side of the world to recognise that it was designed by people who come from somewhere and don’t design only an anonymous good looking product,” he said about the shaping link of sharp edges of new Škoda models with traditional Czech crystal.
Alongside the latest Škoda Rapid Spaceback directly on stage was the introduction of the stylish Opel Adam, on which its Chief Designer Niels Loeb presented trends in car individualisation. Another intriguing presentation was by Braňo Maukš, who at the Pininfarina studio specialises on Ferrari car design, and on the newest Sergio concept showed how modern software helps developers with their work.
“This year we have once again seen a number of positive reactions, and we are pleased that with the support of partners we have managed to welcome major designers and guests from around the world to the Czech Republic,” says Radek Laube about this year’s event, Chief Editor of AutoDesign&Styling magazine, who is also the main organizer of this event. “I believe that for many people it was an inspirational and educative gathering, and I am glad it was again managed to remind that automotive culture and design in Czech Republic have a great tradition, also present and future.”
More details at www.auto-design-prague.cz
AutoDesign Prague 2013
International Conference on Automotive Design
organiser: AutoDesign&Styling magazine
date and location: 26th September 2013, Škoda Auto Museum, Mladá Boleslav
Speakers and titles of lectures
Michal Kačmár, designer, teacher, visionary
Lea Thomas Smith, Head of Design MBtech Group
Project Management in Design
Todd C. Morgan, Vice President for Global Product Development Varroc Lighting Systems
Evolution of Automotive Lighting from Pure Function to Design Signature
Jozef Kabaň, Head of Design Škoda Auto
Point of View
Niels Loeb, Chief Designer Opel, Exterior Design
ADAM &YOU: Importance of Individualisation in Car Design
Marek Kedzierski, Senior Designer BT Concept Design Studio
100% Czech Design
Michal Jelínek, conceptual artist & design adventurist
Machines of Adventures
Braňo Maukš, senior designer Pininfarina
Pininfarina Sergio Concept Development Process
Nikolaus Vidakovic, Creative Specialist Interior Excellence, Ford
Ford S-Max & Vignale Concept
AutoDesign&Styling magazine | concepts_trends_people
The AutoDesign&Styling magazine is a visually conceived premium magazine, which has for seven years brought its readers a fresh look at automotive design. A passion for beautiful shapes is the main driving component of this original Czech magazine. Therefore, its pages may reveal often surprising connections throughout the entire design industry, or help to discover the source of inspiration of successful designers. Since its fourth season, the magazine has come out with Czech-English texts. Every issue provides its readers with exclusive interviews with leading designers, the brightest automotive novelties, reports from interesting events, portraits of legendary designers, and many other inspirational articles.