Redeux is a vintage clothing store (formerly “Chic and You Shall Find”) that stands for personality. In today’s world of carbon-copied style, they embrace wearable déjà vu and not only uphold trends of a bygone era but join the green movement of our own. They rise above the idea of fashion as clone.
This video is part of a large rebranding of the Redeux
The Concept:
Emphasize the individuality in every outfit. The clothing will be categorized by “vintage” character genres–punk, hippie, chic, and bombshell.
Each genre has a personality attached to it, someone with traits relatable to the girls they target. The genres are meant to be mixed and matched to maintain maximum individuality. Redeux believes each girl has a bit of all the personalities in her, but how she mixes and matches them is what makes her unique.
Packaging for the store will be hand-touched, just like the clothing is hand-picked out for the shop. Since no two pieces are the same, descriptions and sizes will be hand-written in pre-printed slots. To prevent wasted cost, genre stickers or stamps will be applied to a general package. This will result in unique, individualized packaging.
Graphic and Color Design: Emily Schwarting
Camera and Editing: Brad Holt
Music: “Never the Same” by Supreme Beings of Leisure
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