2016 September GrayReports – Demand Trends in Higher Education



After a strong August, some positive trends continued into September.
– Inquiry volumes fell 5%.
– Branded and online inquiries continued to grow.
– Conversions of June inquiries were down 13% YoY, but inquiries seem to be continuing to convert much later than in past years.
– Average inquiry prices were flat.
– Surprisingly, Certificate programs grew faster than higher degrees.
– Social Media continues to be a strong channel.

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