2017 January GrayReports – Demand Trends in Higher Education



Key Demand Trends and Observations
– Overall student inquiries are declining
– Online is steadily taking share from on-ground programs
– Inquiries for online programs grew 4%
– Conversions are growing at least 6% year-over-year.
– Rapid growth in Post-Master’s certificates continues.
– Inquiries for Human Services and Medical Insurance Coding are up over 100%.
– The job market is healthy.
– Microsoft Office is a critical skill set.

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