Nissan Moscow – Emerging Cities / Emerging Trends



This video was made for the presentation of the concept of the project Emerging Cities – Emerging Trends developed in May 2013. I chose Moscow.

During the past few years the car has become more and more a moving computer. A complex system that receives, processes and delivers information to its user.
The interest in secret gatherings as a way to make sure one is sharing with peers, as well as the quest for authenticity through the revision of the Soviet aesthetic heritage originated Pulse by Nissan.

The proposal considers the design of a ring that works as an analog key. This key gives access to a digital personal profile on the car with all the stored incoming data from navigation, social networking and media. The information is safely stored in the car’s computer and can be removed by the user as a physical backup.

In the spirit of a secret cabinet, the most treasured possessions are safe and well protected in this device, only accessible with a key that becomes more and more precious with its usage.

The car interior will be designed under the premise of always having an unnoticeable place to keep important things,using the semantics of concealed spying devices as an aesthetic code for the material exploration and development.

More info on www.danielatoledo.net

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