2018 August GrayReports – Demand Trends for Higher Education



Key Demand Trends and Observations for Higher Education Programs
– We’re finally seeing consistent growth in overall student demand.
– Both Google search and Gray inquiry data confirm this trend.
– But all the growth is in online; on-ground continues to decline.
– Prices for inquiries were at all-time highs, but have begun to drop.
– Demand growth rates are higher in more rural areas.
– Program contribution can and should be included in program reviews.

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