With shoppers leading the charge, retail’s “new normal” has been slowly forming- but the vision has been cloudy, at best. All that’s changing. As shoppers firmly grasp technology and the multichannel environment, new trends – and corresponding opportunities – have emerged. And for retailers to succeed, they must embrace change and become more shopper-centric. Now.
In this webinar, participants will focus on lessons learned from the recently completed holiday season and the current economic, retail, and consumer trends that are shaping retail in 2016 and into the near-term future. Webinar participants will leave with the knowledge and strategies to:
– Deepen relationships with shoppers,
– Heighten the engagement of sales associate, and
– Deliver better shopping experiences
Presenter: Retail expert Shelley E. Kohan has more than 25 years of experience in retail store operations. Her contributions across the industry include profit and sales improvement, applied big data in the brick-and-mortar environment, and enhancing in-store shopping experiences. Shelley has worked at senior levels throughout the industry and across many functions including general management, operations, merchandising, buying, and human resources.