2018 May GrayReports – Demand Trends for Higher Education



Key Demand Trends and Observations
– The decline in total inquiries seems to be slowing.
– Conversions rates exceed our baseline, and should lead to rising conversion
volumes.
– Prices for inquiries are rising.
– Successful brands are enjoying a run-up in searches.
– Increases starts
– May also lower cost per start
– In this environment, you will need:
– The ability to take share, so you can sustain and grow enrollment in a soft market.
– Great data to inform decisions on programs and markets to invest in.

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