‘Solid, strategic thinking’, ‘transformational output’ and ‘actionable, original insights’. Again, these are some of phrases used by our other clients to describe our work. They say this because we offer them authoritative guidance, rigorous methodologies and a way of collaborating that always places you at the centre of all decisions made and actions agreed.
Our promise is a simple one – to help you realise your future by delivering business, brand, digital and innovation strategies that work. To achieve this, we work with LS:N Global, our insight division, to forecast change, and with Future Poll, our research division, to quantify change.
As our strategy and insight director, Tom Savigar puts it: ‘We deliver thinking and action plans that enhance a client’s future vision because we help them to distinguish the right trends to own, and to action.
Our combined methodology allows you to maximise the effectiveness and creativity of a strategy – be it brand, product, communications or operations – and to ensure that your decision-making is future-proof, relevant and pioneering.
This approach means that you can confidently assess, develop, align and manage your future business plans in ways that will distinguish your from your competition.
For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss.
In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.
In total, the Non-Obvious 2019 edition features 15 all-new trends across 5 categories including Culture; Consumer Behavior, Marketing; Social Media, Media & Education, Technology; Design plus Economics; Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends, with longevity ratings for each.
As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.